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Vale

A daily ritual in a forest glass studio.

Vale presents botanical skincare in a luminous forest glass studio. A large frosted vessel floats in soft green light, while rounded formula capsules and a translucent purchase tray bring the daily collection close at hand. Visitors can explore the cleanser, serum, and cream, inspect botanical ingredients, select a volume, and build a personal ritual. Macro texture photographs reveal the character of each formula. Morning and evening sequences show how the products fit together, with clear application notes and practical packaging questions. Confident sans-serif typography, quiet material depth, and the familiar leaf identity make the storefront feel gentle, immediate, and tactile.

Vale website and interaction detail in a layered presentation
Role
Brand identity and frontend design
Year
2026
Platform
Responsive website
Status
live
Vale website in a physical product mockup
Physical product mockup

The problem

A small skincare collection needs to connect its ingredients, texture and useful product choices. The vessel and application notes should make each formula easy to compare.

What I built

A skincare storefront with selectable formulas, ingredient notes, volume choices and a compact daily ritual.

The choices behind it.

Brand identity and frontend design

Bring the vessel into the light

Forest green, luminous glass and rounded formula capsules give the vessel room to lead. Manrope headings and DM Sans notes accompany the familiar The Foriene wordmark.

Build one useful ritual

Formula and volume choices update the product and price. Ingredient notes, macro textures and a morning-to-evening sequence inform the selection, while a local ritual bag keeps the chosen items together.

Leaves meeting above one stem

Two leaves meet above a small stem, joining botanical ingredients and the balance of a daily ritual.

Vale phone layout: A daily ritual in a forest glass studio.
Phone layout

From start to finish.

  1. Select a botanical formula

  2. Read its ingredient and texture notes

  3. Choose a volume for the ritual

Build details Stack, scope, and implementation

Built with

  • React 19
  • TypeScript
  • Vite
  • CSS

Areas

  • Web design
  • Brand identity
  • Skincare
  • Beauty
  • Botanical
  • Ecommerce